Lead scoring based on visitor behavior on websiteSOLVE
Oct 15, 2020 3:51 AM
I was wondering if it is possible to update the properties of a lead based on the pages they visit on my website. I want to create a system where the leads collect points as they interact with my website. After collecting a certain amount of points, we can conclude that the lead is hot.
I saw that there were lots of 3rd party software such as Saleswings, Sales Panel, Autopilot, etc that do this. I wonder if you can create Hubspot workflows to accomplish this without these 3rd party integrations.
Thanks in advance.
Solved! Go to Solution.
Oct 15, 2020 4:41 AM
If you have access to workflows, you must have a Marketing/Sales/Service Hub Professional or Enterprise licence – which means that you can also access HubSpot scoring properties.
You can learn more about how to set up lead scoring in this knowledge base article: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads
When you set up your own lead scoring, views of specific pages (for example pricing page or product page) can be included.
No need for a third party solution.
Hope this helps!
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