Lead scoring based on visitor behavior on website

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Hi!

 

I was wondering if it is possible to update the properties of a lead based on the pages they visit on my website. I want to create a system where the leads collect points as they interact with my website. After collecting a certain amount of points, we can conclude that the lead is hot.

I saw that there were lots of 3rd party software such as Saleswings, Sales Panel, Autopilot, etc that do this. I wonder if you can create Hubspot workflows to accomplish this without these 3rd party integrations.

Thanks in advance.

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Esteemed Advisor | Partner

Hi @Dul,

 

If you have access to workflows, you must have a Marketing/Sales/Service Hub Professional or Enterprise licence – which means that you can also access HubSpot scoring properties.

 

You can learn more about how to set up lead scoring in this knowledge base article: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads

 

When you set up your own lead scoring, views of specific pages (for example pricing page or product page) can be included.

 

No need for a third party solution.

 

Hope this helps!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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Solution
Esteemed Advisor | Partner

Hi @Dul,

 

If you have access to workflows, you must have a Marketing/Sales/Service Hub Professional or Enterprise licence – which means that you can also access HubSpot scoring properties.

 

You can learn more about how to set up lead scoring in this knowledge base article: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads

 

When you set up your own lead scoring, views of specific pages (for example pricing page or product page) can be included.

 

No need for a third party solution.

 

Hope this helps!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Hat mein Beitrag deine Frage beantwortet? Bitte hilf der Community und markiere ihn als Lösung.

View solution in original post