Lead scoring based on visitor behavior on website

[Dul]

Hi!

I was wondering if it is possible to update the properties of a lead based on the pages they visit on my website. I want to create a system where the leads collect points as they interact with my website. After collecting a certain amount of points, we can conclude that the lead is hot.

I saw that there were lots of 3rd party software such as Saleswings, Sales Panel, Autopilot, etc that do this. I wonder if you can create Hubspot workflows to accomplish this without these 3rd party integrations.

Thanks in advance.

[karstenkoehler · Accepted solution]

Hi @Dul,

If you have access to workflows, you must have a Marketing/Sales/Service Hub Professional or Enterprise licence – which means that you can also access HubSpot scoring properties.

You can learn more about how to set up lead scoring in this knowledge base article: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads

When you set up your own lead scoring, views of specific pages (for example pricing page or product page) can be included.

No need for a third party solution.

Hope this helps!