Last Activity Date property - activities type (?)

[niculeica]

Hello,

Could anyone confirm whether only Sales activities are being captured (date stamped) by Last Activity Date, or Marketing (or other) activites are included, too?

Did some verfications on Contacts, and on captured Martketing date fields (Fist marketing email send date, for example)' case, there is no Last Activity Date corelated.

The premise is I want to asses if there is at least 1 sales activity within 24 hours of becoming MQL.

Thank you!

[TiphaineCuisset · Accepted solution]

Hi @niculeica 

Thank you for reaching out!

Last activity date means the last date and time a note, call, tracked sales email, meeting, task, or chat was logged on the contact's record. This is set automatically by HubSpot based on the most recent date/time set for an activity. For example, if a user logs a call and indicates that it occurred the day before, the Last activity date property will show yesterday's date.

Hope that helps.
Have a lovely day,
Tiphaine.

[donrua]

So by that definition, if the contact visits the website it's not counted as an activity? Or fills out a form? or clicks on a marketing email? That's not intuitive, but those actions weren't included in your def. Trying to make sure I'm not missing people when using that property.

[DianaGomez]

Hi @donrua, hope you are doing well!

¡Great questions!

In HubSpot, we have 2 different properties to define these categories.

1. Last Activity date (as Tiphaine mentioned):  the last date and time an activity was logged on the contact's record. Possible activities include a note, call, tracked and logged sales email, meeting, message, task, or chat. 

2. Last Engagement date: the last date and time of one-to-one email opens and clicks, lead revisit notifications, meeting bookings, and form submissions on the contact record. 

In case this is helpful, here are HubSpot's default contact properties and definitions.

Hope this helps clarify 🙂

Best,

Diana

[niculeica]

Hello, @TiphaineCuisset,

Many thanks for the confirmation! It checks out with what I was sampling out of Contacts.

Have a great day :),

Nicu