Hubspot Score calculationSOLVE
Mar 10, 2020 6:36 PM
Does anyone know how Hubspot scores are actually calculated? I saved a set of both positive & negative score sets, but the scores I'm seeing for my leads are way off from what I expected (ex: a lead that should have a score of a 40, actually has a score of a -10).
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Mar 13, 2020 3:40 AM
Thanks for sharing the doc. This helps!
Based on the info in this one, I would follow your logic and give the contact a score of 50:
- 30 points for the employee property
- 20 for US/Canada
But I think you have found your own answer! If contacts are added manually (trough import, synch or one-by-one) HubSpot does not have a IP address yet, the score is not calculated because HubSpot can not track activities. Does the same happen with contacts who converted themselves?
I have checked this in our account, and the same is true. Contacts with Offline sources as original source all have a HubSpot score of 0 untill they convert. Contacts who filled out a form themselves, all have scores immediately.
Another advise I can give you: click at the 'Details' button when hoovering over the HubSpot Score property. Here you are able to see how the score developed in time. Match this with the contacts timeline and you will find out why scores are added or substracted.
Let me know if this has helped you out!