Hubspot Insights sunsetted? Paid alternative?

[HanzWil]

I just saw a remark in our Hubspot account that Hubspot Insights is being sunsetted.  Breeze is supposed to replace the HI, but in order to use it you need to pay (a lot!).   

I'm really shocked that a feature can just be pulled like that and be replaced by a paid feature.   I've been looking, but it doesn't seem there is going to be a "breeze light" which would do the same thing has Hubspot Insights used to do.  

Is everybody just fine with this? And better yet: is this normal behaviour for Hubspot to just pull features away - even from enterprise packages - ?

[Jordan_B]

Hi HanzWil, 

You’re not alone in this frustration! If you’re looking for a free alternative to HubSpot Insights, check out Enrich-CRM’s Free HubSpot Enrichment Solution. It enriches your HubSpot accounts and contacts with:

✅ Company details (size, industry, revenue, HQ location)

✅ Contact insights (job titles, emails, phone numbers when available)

✅ Automatic updates to keep your data fresh

💡 And it’s completely free! You can get more info here: https://enrich-crm.com/free-hubspot-insight/

[JAppleton]

I agree - it definelty feels like a backwards step. Part of the reason we originally opted for HubSpot against it's competitors was the HubSpot insights function being such a time saver for our team. Now it feels like we're going backwards, especially as we've now customised the system so much some of the updates that the data enrichment will add it are not used by us (such as we've implemented a County Drop Down list instead of the free type property) so it seems ridicilous that we're going to have to pay for something we were getting for free. It will certainly make us think twice when it comes to our renewal.

[stuartbalcombe]

Hey @HanzWil yes unfortunately this is the case that Breeze (paid credits) is replacing HubSpot insights. After seeing the reaction from the community and a lot similar sentiment to yours I decided to build a direct (and free) replacement for HubSpot insights.

AccountScout is free and automatically enriches the same 22 company properties Company insights did using the same default HubSpot properties so it just works when you install it.

It's currently in early access and has already enriched thousands of company records for it's early users. I'm making this for the community so would love to hear any feedback or requests!

AccountScout App

Here’s where things are at with AccountScout today:

What is AccountScout?
It’s a native HubSpot app that enriches 20+ data points on company records and is a replacement for HubSpot company insights which will be sunset in March.

How does I use it?
Install the app and AccountScout will automatically enrich new companies you add to HubSpot. Add the UI card to your company record view to trigger manual enrichments on any record.

What is the pricing?
Basic company data enrichment (to parity with HubSpot company insights) is completely free. No credit system, no usage limits, no catches.

What can AccountScout do today? What’s coming soon?

Today (Feb 5th 2025) AccountScout can:
1. Automatically enrich 22 company data points (when available) including: company name, description, industry, founding year, company type (public or private), LinkedIn page url, employee count, address, city, state, country, annual revenue, total raised (full list on the website).

2. Enable manual enrichment of existing company records from a UI card on the company record.

3. Update default HubSpot company properties with no configuration needed to get started.

Here’s what’s planned in the next couple of weeks:

1. Add a workflow action for bulk enrichment

2. Add enrichment for company tech stack.

3. Show enriched company data in the UI card including data points beyond HubSpot’s default properties such as last funding date and total funding.

4. Improve industry mapping and support for custom options.

[spl24]

This sounds like an amazing alternative! Exactly what we'd need. I signed up, but curious if there's any idea of when it might be ready? 🙂 

Thanks! 

[nickmartin84]

Hi Stuart,

AccountScout looks great! I've signed up to try it out, but I just want to confirm a couple of things. My main queries are:

1. We have Salesforce integration with HubSpot - Would this affect the company enrichment in any way? If a company is created in Salesforce and passed across to HubSpot, will the record be enriched, and if so, will it still only enrich those properties which are missing? Just wondering if you already have users that have the Salesforce integration in place as well.

2. If a property is updated in Salesforce (or HubSpot as well for that matter), will any properties previously populated by AccountScout be overwritten. Which takes precedence?

3. Does AccountScout only update missing properties? So, for example - if the company industry is already completed, it won't update it? This would mean if it is incorrect, it would stay incorrect unless manually updated by a user?

Many thanks!

Nick

[stuartbalcombe]

Hi Nick - awesome, great questions!

1. Yes if the record is new to HubSpot it will be automatically enriched, and only the properties that are missing values will be updated.

2. That will depend on the specific integration or method for making the update. AccountScout is always non-destructive in the sense it never updates properties with existing values. I would definitly test this with your Salesforce integration in terms of how it treats existing property values.

3. That's correct today, I'll be launching a pro tier very soon that will provide much more flexibility and control over when to respect existing values vs overwrite etc along with workflow actions and the ability to refresh enriched data using AccountScout on whatever cadence you prefer.

[nickmartin84]

Thanks Stuart! That's great!

I have one final final question, which I couldn't see the answer to:

Will AccountScout automatically update records which have been imported in bulk such as from a list or an integration?

Many thanks,

Nick

[stuartbalcombe]

Yes, as long as they are new to HubSpot vs updating an existing company record then AccountScout will update them.

The trigger for the automated enrichment is the Company creation webhook AccountScout receives from HubSpot.

[nickmartin84]

That's amazing! Seems to solve all my problems! 😀

[NMercer]

I am utterly frustrated with this, the insights was of the main reasons we made the move to Hubspot and feel its being poorly handled. We have this process built into many of the workflows we use, they have given us a lot of work to do or pay, doesn't seem fair

[stuartbalcombe]

Totally hear you! After seeing the reaction from the community I decided to build a direct (and free) replacement for HubSpot insights. 

AccountScout is free and automatically enriches the same 22 company properties Company insights did using the same default HubSpot properties so it just works when you install it.

Added a longer reply to this thread with more details too!

[ABrekstad8]

This change to sunset HubSpot Insights is incredibly frustrating. For years, automatic company data enrichment has been a core feature we relied on to streamline workflows and automations. Removing it—and only offering basic logos and names—feels like a downgrade masked as progress.

I understand companies evolve, but pushing customers toward a paid solution for something that was once included in our plan feels like a cash grab. This decision undermines trust and drastically impacts the value of HubSpot for many of us.

HubSpot needs to either reconsider this move or offer a reasonable solution for loyal users.

[DRoberge]

THIS. extremely frustrated with HubSpots decision on this...

[dmartone]

This has been a critical feature for us for years. Losing this would require massive retraining for me and my salespeople as we rely on this to assist us. Not feeling great about this.

[ZoeBarber]

Yes, this is really poor form from HubSpot. When I read the email I couldn't believe it. The basics of HubSpot being taken away and put under Breeze Intelligence? HubSpot is already in the higher price range for the market. First the seat system now this. Very disappointed.

[CBerse]

Update: In true HubSpot fashion, they have listened to their customers and are in the process of bringing back Company Names and logos for free. Additional data points will still require Breeze Intelligence credits, but, this is a welcome development. Thanks product team!

[stuartbalcombe]

Definitely a big win for HubSpot users (especially on the logo as there is no way to update it via the API so 3rd party apps would be stumped).

Appreciate you being a really early user of AccountScout (free company insights alternative) to keep enriching the additional data points previously being added by HubSpot insights for free.

[PZito]

No I'm not okay with this, now my reps will have to manually create companies anytime a lead with a domain registers. This is pretty basic CRM functionality and it's BS they want to charge us for this. This is going to significantly slow down our reps selling process unless we choose to opt into what will most likely be an expensive add-on.

[stuartbalcombe]

This is definitely a common sentiment! Based on the community reaction I decided to build a direct (and free) replacement for HubSpot insights. 

AccountScout is free and automatically enriches the same 22 company properties Company insights did using the same default HubSpot properties so it just works when you install it.

Added a longer reply to this thread with more details too!

[cjonesy]

I agree -- this is very aggravating to strip out existing features and then "upgrade them" with extra functionality we don't need just so you can charge us extra. I'm fine if you want to offer additional features for extra money, but this approach really hurts the trust I have in HubSpot.