How to deal with people that write their job title differently (CMO, C.M.O, Chief Marketing Officer.
Sep 27, 2019 11:54 AM
Frequently, I need to write emails to the CMOs of my database (same with CFO, CTO, etc..).
When I do create the account in hubspot, I compute the data myself. But, if a colleague does it, or if it's automatically added by an external integration (for example from an event through eventbrite), people can write whatever they want, with different syntaxes, or even different language (french, english, etc).
How to automatically regroup all people with the same function ?
I was thinking about making a list with researches that includes different possible syntaxes. But as everybody write their job title differently (including some mispelling) it's hard to predict every possibility.
How do you do from your side? Do you have any advices?