How is likelihood to close calculated?


Does anyone know how likelihood to close is calculated? This would be helpful in terms of deciding how useful of a property it is to use. 



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Thought Leader

"HubSpot uses the most current predictive machine learning algorithms known as black boxes to provide accurate predictions. With a black box, data scientists understand the input and outputs of the model, but how the input is transformed into the output is unknown. These models have been proven to outperform white box models, but it is not possible to break down how each individual input contributes to a contact’s score. Instead, the focus is on the overall predictive performance of the model." -- please see Determine likelihood to close with predictive lead scoring .


Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.

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Hope that helps.


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