Jun 18, 2020 8:23 PM
"HubSpot uses the most current predictive machine learning algorithms known as black boxes to provide accurate predictions. With a black box, data scientists understand the input and outputs of the model, but how the input is transformed into the output is unknown. These models have been proven to outperform white box models, but it is not possible to break down how each individual input contributes to a contact’s score. Instead, the focus is on the overall predictive performance of the model." -- please see Determine likelihood to close with predictive lead scoring .