How do I track e-commerce purchases for each Contact?
03-11-2019 04:54 - edited 03-11-2019 06:21
We are an e-commerce company. Meaning, the end-user (the consumer) can come to our site and purchase various items. For the sake of argument, let's say it's:
Purchase Date A
Amount Paid A
Purchase Date B
Amount Paid B
I want to be able to track each individuals purchases in such a way that I can easily create reporting and lists around each of the data points. For instance:
# Item A sold this year
Total revenue from Item B
# of people who purchased both Item A and Item B
We are currently accomplishing this by having each purchase become a Deal. Is there a better way?
Some of my drawbacks on having them as Deals:
- It's more difficult to report back on the actual Contacts associated with the Deal (e.g. demographics for everybody that purchased Item B this year)
- Currently if a person buys more than one item in a cart, we are creating multiple Deals so I don't have clear insight into how many transactions there are (each Deal is set up like a single transaction when they could have bought multiple items in one transaction).
The above are not impossible to do, I just want to know if there are any e-commerce companies out there who have figured out a better way.