We are launching a new site that has GTM installed on it. We have installed the HS Tracking Tag to trigger on page view, but when we look at customer data we only see a fraction of the pages that are viewed.
The site doesn't utilize HubSpot forms, but rather maps the fields to HS properties.
"have you considered tying the events to your GA goals (ua) or conversion events (ga4)? If you set up the analytics in this manner your tracking should be the same across platforms to help give you better insights."
Also, this Knowledge base article explains in more detail why you might see different web traffic results in HubSpot and GA.
@Aakar I also wanted to ask you for your opinion - is there anything you would like to add? Thank you!