Extra "Prospecting" pipeline, or earlier stages in sales pipeline?
Nov 20, 2018 10:33 AM
I watched all the lessons about customizing a sales pipeline, and most of it makes sense.
The question I have is this:
We source leads via LinkedIn as well as inbound leads. The inbound leads naturally fit into the sales pipeline, but to "generate" leads with direct marketing tactics, there are other steps involved.
Do I create a different pipeline for that? Or is it to cumbersome to have a new pipeline for every lead?
Do I just create extra steps in the sales pipeline, and simply just click those steps to complete them if an inbound lead comes?
Thanks in advance