CRM

OMorgan2
Member

External Email Marketing tools

SOLVE

Has anyone successfully integrated HubSpot CRM with an external email marketing tool? If so, what tool did you use and what were the benefits you experienced from this integration?

2 Accepted solutions
Jigar_Thakker
Solution
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

External Email Marketing tools

SOLVE

Yes, it is possible to integrate HubSpot CRM with an external email marketing tool. The specific tool used will depend on the individual's needs and preferences. 

 

Some popular tools that can be integrated with HubSpot include Mailchimp, Sendinblue, Constant Contact, and Campaign Monitor.

 

Benefits experienced from this integration include improved data accuracy, increased automation capabilities, more efficient contact management, and better tracking of customer engagement.

Jigar Thakkar

Chief Business Officer

HubSpot Wizard | Community Champion

mobilePhone
+91 9082479770
emailAddress
jigar@insidea.com
website
www.insidea.com

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0 Upvotes
andrus
Solution
Top Contributor

External Email Marketing tools

SOLVE

Hi @OMorgan2 - curious whether you're not simply using Marketing Hub? Are you missing a particular feature (that is perhaps part of Professional and higher only)? 

I'm with Outfunnel, we've built a data integration tool that lets you build deep data connections between CRMs like HubSpot (we also support Pipedrive and Copper) and marketing automation tools (eg. Mailchimp, Klaviyo, ActiveCampaign, Brevo). The most common use case we're hearing from HubSpot customers is the need to automate email marketing with a 3rd party marketing tool while using HubSpot as the CRM and without the budget to pay for Marketing Hub Professional.

 

Which 3rd party tool to use depends on specifics - Klaviyo has more e-commerce features, ActiveCampaign has features like web visitor tracking, Brevo is a good combination of simple+affordable. 

 

With Mailchimp, HubSpot offers a solid 2-way native integration, with ActiveCampaign there's a 1-way integration available that syncs contacts from HS to AC but syncs nothing back. With other tools, you may need a HubSpot Operations Hub subscription to sync contacts over. 

 

Finally, you're of course welcome to use Outfunnel to connect HubSpot CRM with an external marketing automation tool (ActiveCampaign, MailChimp, Klaviyo, Brevo, more coming soon). We sync all contacts or specific Lists to marketing automation tool, and we sync engagement (opens, clicks, bounces, unsubscribes) back to HubSpot. You can learn more about our data syncing here

Andrus Purde | Outfunnel - The easiest way to connect sales and marketing tools

View solution in original post

0 Upvotes
2 Replies 2
andrus
Solution
Top Contributor

External Email Marketing tools

SOLVE

Hi @OMorgan2 - curious whether you're not simply using Marketing Hub? Are you missing a particular feature (that is perhaps part of Professional and higher only)? 

I'm with Outfunnel, we've built a data integration tool that lets you build deep data connections between CRMs like HubSpot (we also support Pipedrive and Copper) and marketing automation tools (eg. Mailchimp, Klaviyo, ActiveCampaign, Brevo). The most common use case we're hearing from HubSpot customers is the need to automate email marketing with a 3rd party marketing tool while using HubSpot as the CRM and without the budget to pay for Marketing Hub Professional.

 

Which 3rd party tool to use depends on specifics - Klaviyo has more e-commerce features, ActiveCampaign has features like web visitor tracking, Brevo is a good combination of simple+affordable. 

 

With Mailchimp, HubSpot offers a solid 2-way native integration, with ActiveCampaign there's a 1-way integration available that syncs contacts from HS to AC but syncs nothing back. With other tools, you may need a HubSpot Operations Hub subscription to sync contacts over. 

 

Finally, you're of course welcome to use Outfunnel to connect HubSpot CRM with an external marketing automation tool (ActiveCampaign, MailChimp, Klaviyo, Brevo, more coming soon). We sync all contacts or specific Lists to marketing automation tool, and we sync engagement (opens, clicks, bounces, unsubscribes) back to HubSpot. You can learn more about our data syncing here

Andrus Purde | Outfunnel - The easiest way to connect sales and marketing tools
0 Upvotes
Jigar_Thakker
Solution
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

External Email Marketing tools

SOLVE

Yes, it is possible to integrate HubSpot CRM with an external email marketing tool. The specific tool used will depend on the individual's needs and preferences. 

 

Some popular tools that can be integrated with HubSpot include Mailchimp, Sendinblue, Constant Contact, and Campaign Monitor.

 

Benefits experienced from this integration include improved data accuracy, increased automation capabilities, more efficient contact management, and better tracking of customer engagement.

Jigar Thakkar

Chief Business Officer

HubSpot Wizard | Community Champion

mobilePhone
+91 9082479770
emailAddress
jigar@insidea.com
website
www.insidea.com
0 Upvotes