Enriching Leads in Hubspot CRM with Third Party Data
I am wondering what other B2B companies are doing for lead enrichment. We utilize third party services such as SimilarWeb and SimilarTech. I'd like to only ask leads for 4-5 fields and enrich the leads automatically using the URL.
One option is for us to build an API interface into these two tools and then run a daily job against HubSpot CRM. I was wondering if anyone is using any tools that automatically do this or if they have built their own solutions that they could recommend.