Emails

[JodiWebber]

How can this be?  The shows someone clicked on something in my email, but they didn't open the email??  Has anyone else had this happen?  I tried to upload a picture of it, but I couldn't post this with it.

[GeorgeBThomas · Accepted solution]

This is a great question and covered in two if not more similar posts on the community.

Here is one: https://community.hubspot.com/t5/CRM/Email-click-but-not-opened/td-p/283518

In that one I like the answer by @MFrankJohnson - He says,

Not sure if this is what you mean, but if you're referring to how it's possible for analytics to show an email CLICK without showing a corresponding email OPEN ...

Email opens are tracked by an image pixel -- i.e., a 1x1 pixel image. While that's the best open tracking currently available in the world (HubSpot included), it's also notoriously unreliable as a true indicator of engagement. This is primarily because email clients control whether or not images are visible. In other words, if an email client is set to disallow images the email will appear to never have been opened.

Email CLICKS, on the other hand, are tracked using code added to each trackable URL in the email. This code isn't dependent on email client settings around image visibility which makes it much more reliable as a true indicator of engagement.

Here is a second conversation you can check out. https://community.hubspot.com/t5/CRM/Email-link-clicked-but-email-not-opened/td-p/317646

Hope that helps you! If so, please mark this as solved. 👍

George

[JodiWebber]

Thanks, George!