Not sure if this is what you mean, but if you're referring to how it's possible for analytics to show an email CLICK without showing a corresponding email OPEN ...
Email opens are tracked by an image pixel -- i.e., a 1x1 pixel image. While that's the best open tracking currently available in the world (HubSpot included), it's also notoriously unreliable as a true indicator of engagement. This is primarily because email clients control whether or not images are visible. In other words, if an email client is set to disallow images the email will appear to never have been opened.
Email CLICKS, on the other hand, are tracked using code added to each trackable URL in the email. This code isn't dependent on email client settings around image visibility which makes it much more reliable as a true indicator of engagement.
Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.
Not sure if this is what you mean, but if you're referring to how it's possible for analytics to show an email CLICK without showing a corresponding email OPEN ...
Email opens are tracked by an image pixel -- i.e., a 1x1 pixel image. While that's the best open tracking currently available in the world (HubSpot included), it's also notoriously unreliable as a true indicator of engagement. This is primarily because email clients control whether or not images are visible. In other words, if an email client is set to disallow images the email will appear to never have been opened.
Email CLICKS, on the other hand, are tracked using code added to each trackable URL in the email. This code isn't dependent on email client settings around image visibility which makes it much more reliable as a true indicator of engagement.
Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.
