Data from HubSpot Insights

[BMarriott1]

Hi,

I have seen responses on various other posts saying there isn't any information on where exactly HubSpot gets its company information to update the HubSpot Insights fields, but I was wondering if anybody knew why some company records get updated and others don't (some of which are multinational companies)?

Secondly, has anybody got a workaround for the companies that don't get the data automatically populated, e.g. integrating with Crunchbase or a similar database of company info?

Thanks!

[karstenkoehler · Accepted solution]

Hi @BMarriott1,

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@BMarriott1 wrote:

I have seen responses on various other posts saying there isn't any information on where exactly HubSpot gets its company information to update the HubSpot Insights fields, but I was wondering if anybody knew why some company records get updated and others don't (some of which are multinational companies)?

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Unfortunately not, HubSpot doesn't disclose this. I'd assume that HubSpot has a confidence level for how correct this information is and that sometimes the requirement for this level isn't met.

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@BMarriott1 wrote:

Secondly, has anybody got a workaround for the companies that don't get the data automatically populated, e.g. integrating with Crunchbase or a similar database of company info?

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Correct, integrations would be the solution here. You could for example look into Zoominfo: https://ecosystem.hubspot.com/marketplace/apps/marketing/data-management/zoominfo-instant-enrich-by-...

Best regards!

[BMarriott1]

Thanks, that link is really helpful. I will have a look into that.