CRM

RMenezes
Contributor

Data enrichment challenges from Apollo.io

SOLVE

I know this is probably an Apollo forum topic but looking for help here too...

We recently onboarded Apollo.io primarily for CRM enrichment to help with better lead qualification and segmentation. The biggest task for me right now is enriching incorrect or unknown industry values in our Hubspot.

The issue I am facing is that Hubspot's default Industry field is a dropdown pre-populated with all possible industries. If I try to enrich this from Apollo, it does nothing because I don't think it can enrich to a dropdown but only an open text field. I know this sounds obvious but it's something I clearly missed when making a decision to give the platform a try.

 

Does anyone have any suggestions how to do this? A possible fix is creating another company-level Hubspot field called 'Industry (Apollo data)', porting all industry values using a workflow and then enriching them from Hubspot. All this is possible but then when I have to reconcile the 2 industry fields in Hubspot I am still stuck with a challenge.

 

Any help is appreciated! Thanks in advance

0 Upvotes
1 Accepted solution
Jnix284
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Data enrichment challenges from Apollo.io

SOLVE

@RMenezes you could create the custom Apollo Industry property in the background and then use a custom coded workflow to match up the industries with the default dropdown properties.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Delivery Lead at Aptitude 8

connect with Jen on Linkedin

View solution in original post

2 Replies 2
PamCotton
Community Manager
Community Manager

Data enrichment challenges from Apollo.io

SOLVE

Hey @RMenezes, thank you for posting in our Community!

 

 

One potential solution, as you mentioned, is to create a new custom field in HubSpot specifically for industry data enriched by Apollo.io. This approach allows you to preserve the original Industry field while incorporating the enriched data in a separate field.  

 

I want to invite our top experts, @Anton , @Jnix284, and @mangelet do you have any recommendations for @RMenezes?

 

Thank you,

Pam

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0 Upvotes
Jnix284
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Data enrichment challenges from Apollo.io

SOLVE

@RMenezes you could create the custom Apollo Industry property in the background and then use a custom coded workflow to match up the industries with the default dropdown properties.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Delivery Lead at Aptitude 8

connect with Jen on Linkedin