Cross-selling and life cycle stagesSOLVE
Jun 18, 2020 10:59 AM
we have learned so far that the life cycle stage "customer" is for contacts that have bought at least once. We provide for customers additional added-value products they usually get interested only later after some time. Though easier to sell, it is still a sales process to finally get a customer to order this additional products. We would love to apply the same logic of subscriber/mql/sql/opportunity/... for these buying journeys as for the first but it seems like everybody tells us that we should not use the life cycle stage to monitor those second, third, ... journeys.
What is the preferred way of modelling "complex" cross selling cycles in Hubspot? How did you solve that within your company? I cannot imagine that only one-product-companies are using Hubspot.
Take care & greetings from Germany!
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