May 19, 2020 2:24 PM
Hello! I have contacts already in my HubSpot. The owner is unassigned. I will be importing the Companies and matching them with the Contacts. Do my Companies have to have an owner? What's the benefit of Comapny Ownership?
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May 19, 2020 5:36 PM
No HubSpot objects "have to have an owner". However, one benefit of assigning company owners is it affords you the option of auto-assigning all associated contacts the same owner via a built-in HubSpot setting.
This can be particularly useful in an account-based marketing context where some organizations like all contacts that are associated with a target account to be similarly owned. Does that make sense?