Can I create a lead scoring system based on specific form submissions?

[Suheb]

Can I give points to a lead (a potential customer) in HubSpot when they submit certain forms—so I know how interested or "hot" they are

[karstenkoehler · Accepted solution]

Hi @Suheb,

Yes, this is a Marketing Hub Professional and Enterprise feature, you can find the documentation here: https://knowledge.hubspot.com/scoring/build-engagement-scores

Form submissions are one score-able marketing touchpoint in the tool.

Have a look and let me know if you have any follow-up questions.

[Shubham_Sharma · Accepted solution]

@Suheb 

Yes, you can absolutely create a lead scoring system in HubSpot that assigns points to leads (contacts) based on specific form submissions 

For more detailed, step-by-step guidance:

Understand and build lead scoring in HubSpot

Build and customize scores

[karstenkoehler · Accepted solution]

Hi @Suheb,

Yes, this is a Marketing Hub Professional and Enterprise feature, you can find the documentation here: https://knowledge.hubspot.com/scoring/build-engagement-scores

Form submissions are one score-able marketing touchpoint in the tool.

Have a look and let me know if you have any follow-up questions.