It appears not to be possible to create a custom association between a company and another company. Could I confirm this?
Specifically I want to be able to model that a firm has invested in another.
This may be possible to model by adding the individual investor that did the investment, but often this is unclear or the investor has left but the investment firm still has an interest in the company.
You're correct, while it's possible to associate contacts to multiple contacts, companies cannot be associated with each other. I'd recommend submitting a request in the HubSpot Ideas section or adding to this existing request.
My personal assumption is that HubSpot is planning on introducing this but it will probably take a while.
At this very moment, the only solution for this would be custom objects – not available in the Starter subscription, unfortunately, only in Enterprise. Your suppliers could be such a custom object. (By default, HubSpot isn't very good at managing relationships that incorporate multiple companies or indirect sales.)
As far as easy (albeit insufficient) workarounds go, you can pin notes to the top of any record and include links to its related records. For example, on the company record of supplier 1, you pin a note including the links to the records of company A and B. This relationship will not reflect in any tool (list, workflow etc.) but it helps you at least navigate.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
[Public Beta] Associate Records of the Same Object Type
Oct 18, 2023
What is it?
Same object associations give customers the ability to associate a CRM record to another record of the same object type e.g. a contact to a contact or a deal to a deal. These new associations are available for contacts, companies, deals, tickets and custom objects and can be leveraged across core HubSpot tools. Watch a short video on how this works.
Why does it matter?
Customers want HubSpot to reflect the reality of their business; this often includes a web of contacts or a collection of related companies. Without the ability to connect contacts to contacts, companies to companies and other objects to their same type, customers have been missing key relationships in HubSpot.
How does it work?
Users can now create associations between records of the same type for contacts, companies, deals, tickets and custom objects. On each record, you’ll see a new section in the right sidebar which reflects the type of record you’re on e.g. you’ll see a contacts section while on a contact record.
Customers with at least one Pro or Enterprise subscription can also create either a single label which is the same in both directions e.g. two contacts have the label colleague or a pair of labels representing two sides of a specific relationship e.g. student and teacher. When applying labels, you’re able to preview the application of the labels to ensure it’s correct before creating a new associations.
Same object associations can be leveraged in the following features:
Calculated properties
Custom Report Builder
Import
Index Pages
Lists
Records
Workflows
Who gets it?
All hubs and tiers can create associations between records of the same object type (with custom objects being available to enterprise tiers only). Labels are only available to Pro+ customers as well as in custom report builder and workflow support.
You can find this beta here:
Have a great day!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
[Public Beta] Associate Records of the Same Object Type
Oct 18, 2023
What is it?
Same object associations give customers the ability to associate a CRM record to another record of the same object type e.g. a contact to a contact or a deal to a deal. These new associations are available for contacts, companies, deals, tickets and custom objects and can be leveraged across core HubSpot tools. Watch a short video on how this works.
Why does it matter?
Customers want HubSpot to reflect the reality of their business; this often includes a web of contacts or a collection of related companies. Without the ability to connect contacts to contacts, companies to companies and other objects to their same type, customers have been missing key relationships in HubSpot.
How does it work?
Users can now create associations between records of the same type for contacts, companies, deals, tickets and custom objects. On each record, you’ll see a new section in the right sidebar which reflects the type of record you’re on e.g. you’ll see a contacts section while on a contact record.
Customers with at least one Pro or Enterprise subscription can also create either a single label which is the same in both directions e.g. two contacts have the label colleague or a pair of labels representing two sides of a specific relationship e.g. student and teacher. When applying labels, you’re able to preview the application of the labels to ensure it’s correct before creating a new associations.
Same object associations can be leveraged in the following features:
Calculated properties
Custom Report Builder
Import
Index Pages
Lists
Records
Workflows
Who gets it?
All hubs and tiers can create associations between records of the same object type (with custom objects being available to enterprise tiers only). Labels are only available to Pro+ customers as well as in custom report builder and workflow support.
You can find this beta here:
Have a great day!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
I am unable to select the companies-to-companies association in my hubspot account (on marketing hub professional tier). Which account time is required? or is it a beta selection in settings?
Have you heard ofAssoci8? It automates associations for you. I'm bringing this up because it updated to reflect HubSpot's newSame Object Associationsfeature.
There's some documentation going over how it workshereif you'd like to take a look! And let me know if you have any questions!
I need this too. My workaround has been to associate companies at the deal level (since you can have multiple companies assigned to a single deal). This enables you to report on these companies too (filter by comapanies with associated deals...).
Hope that's helpful. There's also a third party app in the marketplace called Associ8 but I haven't done a ton of dilligence on it.
You're correct, while it's possible to associate contacts to multiple contacts, companies cannot be associated with each other. I'd recommend submitting a request in the HubSpot Ideas section or adding to this existing request.
My personal assumption is that HubSpot is planning on introducing this but it will probably take a while.
At this very moment, the only solution for this would be custom objects – not available in the Starter subscription, unfortunately, only in Enterprise. Your suppliers could be such a custom object. (By default, HubSpot isn't very good at managing relationships that incorporate multiple companies or indirect sales.)
As far as easy (albeit insufficient) workarounds go, you can pin notes to the top of any record and include links to its related records. For example, on the company record of supplier 1, you pin a note including the links to the records of company A and B. This relationship will not reflect in any tool (list, workflow etc.) but it helps you at least navigate.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer