CRM

thesmith
Member

Associate Company with a Company

SOLVE

It appears not to be possible to create a custom association between a company and another company. Could I confirm this?

 

Specifically I want to be able to model that a firm has invested in another.

 

This may be possible to model by adding the individual investor that did the investment, but often this is unclear or the investor has left but the investment firm still has an interest in the company.

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1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Associate Company with a Company

SOLVE

Hi @thesmith,

 

You're correct, while it's possible to associate contacts to multiple contacts, companies cannot be associated with each other. I'd recommend submitting a request in the HubSpot Ideas section or adding to this existing request.

 

My personal assumption is that HubSpot is planning on introducing this but it will probably take a while.

 

At this very moment, the only solution for this would be custom objects – not available in the Starter subscription, unfortunately, only in Enterprise. Your suppliers could be such a custom object. (By default, HubSpot isn't very good at managing relationships that incorporate multiple companies or indirect sales.)

 

As far as easy (albeit insufficient) workarounds go, you can pin notes to the top of any record and include links to its related records. For example, on the company record of supplier 1, you pin a note including the links to the records of company A and B. This relationship will not reflect in any tool (list, workflow etc.) but it helps you at least navigate.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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3 Replies 3
rachel79
Participant

Associate Company with a Company

SOLVE

You can also use the Parent/ Child Company feature

0 Upvotes
thesmith
Member

Associate Company with a Company

SOLVE

Unfotunately not as the parent child relationship says a child can only have one parent. In my case a company can have multiple investors.

0 Upvotes
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Associate Company with a Company

SOLVE

Hi @thesmith,

 

You're correct, while it's possible to associate contacts to multiple contacts, companies cannot be associated with each other. I'd recommend submitting a request in the HubSpot Ideas section or adding to this existing request.

 

My personal assumption is that HubSpot is planning on introducing this but it will probably take a while.

 

At this very moment, the only solution for this would be custom objects – not available in the Starter subscription, unfortunately, only in Enterprise. Your suppliers could be such a custom object. (By default, HubSpot isn't very good at managing relationships that incorporate multiple companies or indirect sales.)

 

As far as easy (albeit insufficient) workarounds go, you can pin notes to the top of any record and include links to its related records. For example, on the company record of supplier 1, you pin a note including the links to the records of company A and B. This relationship will not reflect in any tool (list, workflow etc.) but it helps you at least navigate.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.