Jul 17, 2018 2:21 AM
The value of assigning contact owners depends a bit on what systems you have for marketing and sales.
Within the HubSpot Marketing Hub for example, contact owner can be used to personalise marketing emails that are sent on the platform. I.e. the from name and email, and the signature can be automatically populated with the owner information.
If you have access to workflows, then contact owners can be sent emails notifcations or assigned tasks relating to contacts or deals.
And assigning contact owner allows you to control which contacts different users can see, for example setting salespeople to see 'only owned contacts' rather than 'everything'.
Hope this helps.