Problem: To work efficiently in Marketing you need Tags, like in Close, ActiveCampaign and most good CRMs. Unfortunately Hubspot does not support native Tags. A regular custom field does not do the job and Tags are too important for external software.
Feature Request:
Implement native Tags into Hubspot. Tags should be added and not deleted or overridden
With real Tags, it is easy to label contacts (or other entities) and easily filter contacts based on tags. New Tags should be created super fast and not in the admin panel.
Furthermore it is relevant, that Tags should always be ADDED and not deleted by merging contacts or enriching contacts. Unfortunately most of the time Hubspot does not import Tags at all or does delete and override existing Tags by merging or importing contacts, but what is really needed is, that Tags are ADDED next to previously existing Tags.