A/B testing analysis outside of hubspot

[Memrise]

Hi, I'm looking at creating an A/B test on one of our web pages. Will creating the test create a different URL for the test page (than the control)?

If not, how do you run your funnel analysis in your analytics tool?

[Ben_M · Accepted solution]

What are you using to A/B test?  In many cases the URL is the same but different elements load dynamically on the page.  However, depending on how you setup the A/B test, you could be using different URLs altogether.

If the test is on the same URL you may need to dynamically alter your link for your funnel analysis so that you can identify which source is driving more conversions.  For instance, you could append a parameter to the URL (ie: ?v=1).