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juil. 11, 20217:49 AM - modifié août 12, 20219:20 AM
Formateur inbound
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?
Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!
A great blog post tells a story and reveals the human element and narrative in details that you don't find in short-form content. Even technical things can be blended with the backstory of who created them and why, or what the business goals were and if they were achieved. Great blogs lift up the people, teams, clients and brands involved. OR they provide a source of discovery -- such as reviewing and detailing the use and function of a single product or service in a satisfying and anticipated way. Great blog posts also follow a cadence -- what other blog posts came before them? how does this blog post fit in? will there be more like it? who is the author?
I think it needs to engage readers with relevant, informative content, incorporates storytelling elements to evoke emotions or provoke thoughts, and provides actionable insights or solutions to address the audience's interests or needs.
What makes a compelling blog post depends on who the reader is and what they are into. Blog post need to capture the attention of the people they are intended to reach. For example, I love the outdoors and I follow a blog post about the PCT. The content is always related to my interest and containly updated. https://www.bing.com/ck/a?!&&p=eac48819187328feJmltdHM9MTcxMTE1MjAwMCZpZ3VpZD0zMTJjMDE5ZS1lNWIxLTZhN...
It should address a topic that is relevant to your target audience's interests, needs, and keeps them engaged. The title should also capitvate the reader and target exactly what they're looking for!
A compelling blog post is one that engages and resonates with its audience, keeping them interested and coming back for more. It should have a clear and captivating headline, relevant and valuable content, an engaging introduction, well-structured and organized content, compelling visuals, and a strong voice and tone. The headline should be attention-grabbing, sparking curiosity and providing value to the audience. The content should be relevant to the audience's interests and provide value in the form of information, entertainment, inspiration, or solutions to their problems. The introduction should hook the reader with a compelling story, thought-provoking question, or surprising fact.
A compelling blog post should catch an individual's attention by using trendy analogies and presenting facts. Including valuable information can intrigue a reader to view more of your posts.
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Participant
What makes a compelling blog post?
A compelling blog post is relevant to the reader. It should answer some questions the reader has in mind and help the reader gain additional insight, perspective or information around the topic. For example, the last blog post I'd read was about hiking on Vancouver Island. And it provided key information for trip planning to get us prepared for the camping trip. For others who love camping and hiking, check out https://happiestoutdoors.ca/.
An attention grabbing title is needed (perhaps a call to action or an absurd finding), but it needs to also pertain to the topic discussed within the blog. Once you have that I beleive there should be two main ways that a blog be organized, and this should be based on whether it's a more personal blogging or one containing factual findings and exploring said findings
. If the purpose of your blog is to present facts then you should present any findings very early within the blog, and if people are interested they can find more detailed specifics later in the writing.
While a blog involving story telling or personal motivations should be more of a string-along for the reader.
Creating a captivating blog post is like crafting a delicious recipe for readers to devour. Start with a tempting title that sparks curiosity, then serve up a clear introduction to set the stage. Each paragraph should be a flavorful blend of original insights and engaging details, seasoned with vivid visuals to enhance the experience. Encourage readers to join the conversation with comments and finish with a simple call to action, like asking them to share the post. Just like cooking, keeping it clear and concise ensures everyone enjoys the feast of knowledge you've prepared.
A captivating blog post is characterized by a distinct and pertinent topic, an attention-grabbing title, an engaging introduction, high-quality content, an easily readable format, a well-defined structure, interactive elements, and a compelling call to action.
A compelling blog post is one that has a clear and relevant topic, a catchy title, engaging introduction, quality content, readable format, clear structure, opportunities for engagement, and a strong call to action.
Some things that make blog posts compelling and engaging are the captivating title, interesting introduction, relevant information, conversational writing style, and reader interactions.
A compelling blog post engages readers with a catchy title, clear structure, and an engaging introduction. It delivers value through unique insights, visual elements, and a conversational tone. By weaving storytelling, in-depth research, and a clear call to action, it keeps readers hooked, making the content memorable and shareable across platforms.
