Jul 11, 20217:49 AM - edited Aug 12, 20219:20 AM
Inbound Professor
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?
Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!
The last blog post I read drew me in with a promise of learning a new skill but I found the post to be too long, formatted in a way that was very hard to follow, and ultimately the learning opportunity was buried in a second blog post that then you had to provide an email for.
Great blog posts should be short, concise, never bury the promised content, have a clear CTA, and be clear and easy to read/follow.
writing topics that can attract customers is a good strategy, however, we should take into consideration that blogs could work in some regions where customers read blogs and it would not work for some customers. here I think we should take in consideration customers culture in order to see if blogs can be a good tool or not
One opportunity that blogs allow is to further your brand narrative by providing useful content that helps your customers in solving whatever problem it is they have, for which they came to you for a technical/product solution. Writing topics relevant to your customers painpoints is a great way to get them to come back and use you as one of their primary sources for helping them be successful.
There are a few factors that contribute to a compelling blog post. It starts with formulating an idean with a clear subject / POV. NExt is to develop a captivating headline. The infamous "Clickbait" headlines are very effective. It is also imoortant to use specifc key words that help with SEO. Lately within that blog post, there must be a good conclusion or solution to a problem. People are more likely to revisist or subscribe to your content if you add value.
Tells a story, is relevant to the audience you want to attract, has good evidence and sounds like a conversation (not academic - unless that's what youre going for).
For me, a good blog post should be unique. Last week I was doing some research and found several blogs that were nearly identical. Others were very dry. Just the facts ma'am. And that's okay sometimes, but I don't want to read them. Instead, I want to narrow down on just the facts I am looking for or a quote I can use. And it's not that I don't want to read. I actually do that a lot, but I really do not want to read the same information, with the same view, and often the same examples.
I think a good blog post is determined by whether it tells a story, is informative to readers, and whether it offers value. Sometimes, the value can be in the information in the post, and sometimes the narrative is what's of value. One recent article I wrote for my company's blog discusses how to help indoor farms survive hurricanes with two case studies in Puerto Rico. I think this article offers value (information) but also offers a narrative (the story of these companies surviving hurricanes).
Pretty much anything but writing about your products. A blog is not the time or place to promote your products. Write about a key trend in your industry, an unusual or special experience at work or w/ a client, etc. There are so many ideas!
For blog posts, it's all about capturing your audience's attention within the first paragraph. Whether it be somethign factual or something more on the creative side, engagement is important to get your blog post attention. For me personally, I like non-bias reviews and I can tell by the first paragraph if the product is either being reviewed fairly or if I can already tell it's been judged biased. Take that into consideration when creating your own blog posts and see the difference!
A compelling blog post provides answers to the questions your potential clients are searching for, and the information must be updated and accurate. It humanizes the company while providing helpful information and drives them to act on the call-to-action provided at the top and bottom of the post.
The last blog i got to read thoroughly was https://www.orbitmedia.com/blog/social-media-rule-of-thirds/. It is about "the rule of thrids in social media marketing". I wanted to read it to figure out how algorithms work on social media and also wanted to learn "basic" calendar planning. This blog gave me an idea or a "pattern" to use as to content marketing for a test brand that i launched. The quotes inside or testimonies sound very professional and experience adding value to the information I was trying to look for;
~" If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content.
You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow."~
A compelling blog post doesn't only inform about a subject but provides latest trends and tips to kick-off your strategies or tactics in the relevant field, helps you find the best products, services or people to help you achieve your goals in that field.
