CMS for Marketers

JorieMunroe
Inbound Professor
Inbound Professor

How well does your website serve its visitors?

Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.

 

What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.

 

*To learn more about this, check out the Fundamentals of a Great Website User Experience lesson via HubSpot Academy. 

81 Replies 81
ACrider
Member

How well does your website serve its visitors?

My website isn't providing anything at the moment. We are trying to get it up and running with all the content we need to have a successful sales presence.  What we do is a personal and professional service for busy people. We help them accomplish tasks they normally do not have time for and we also provide physical products to help our customers with everyday tasks.

0 Upvotes
RahmatJ
Member

How well does your website serve its visitors?

Our website provides the solution to the issues that a potential customer is looking for. 

It provides the following information:

1. Information, Products and Services

2. Engaging & informative content

3. Our History

4. Pretty much a one-stop shop

0 Upvotes
sakshi1087
Member

How well does your website serve its visitors?

Our website provides the solution to the issues that a potential customer is looking for. 

It provides the following information:

1. Services

2. Engaging & informative content

3. Our History

4. Solutions for ones issues. 

A All in one package. 

0 Upvotes
KHenry11
Member

How well does your website serve its visitors?

Our company website, offers information about our properties, services that we offer, job posting and upcoming event or sales.Pretty much a one stop shop .

0 Upvotes
LorenzoFiumi
Member

How well does your website serve its visitors?

  • information about our services and how we can help them
  • free, specific and valuable content 
  • contact the sales team
0 Upvotes
00777
Member

How well does your website serve its visitors?

Our website serves up:

  • Product information
  • Blogs with relevant industry content for our customers
  • Technical support
  • Customer Service
    Etc.
0 Upvotes
Raghavendra
Participant | Platinum Partner
Participant | Platinum Partner

How well does your website serve its visitors?

very usefull and provide free content but some more knowledge resources should need.

0 Upvotes
HLerner
Participant

How well does your website serve its visitors?

This is a great question to ask every month.  I just popped open our website and feel it's doing a great job of solving the needs of the visitors.  Usually, finding out more about programs and how to jump in without barriers.  The user journey is top of mind.

 

VDath
Member

How well does your website serve its visitors?

Provide solutions to their problems.

0 Upvotes
ASmith27
Member

How well does your website serve its visitors?

Provide them with free content

0 Upvotes
SDario
Member

How well does your website serve its visitors?

Our website functions as an informational and tangible tool for our members to gain knowledge about expanding their brands, networking with individuals in their industries, and provides access to in person events and functions.

0 Upvotes
AhsanMalik
Member

How well does your website serve its visitors?

I am actually impressed what HubSpot CMS has to offer. I am working as a Sales & Marketing Professional in a comapny. The company's website was created a long time ago and only the content is being maintained from time to time. But realizing how important it is not to only update the content but stay active with or find your leads in the market it is important and easy to operate / manage your website on CMS these days. For sure, if I will run my business I will use smart strategy tools like HubSpot CMS a complete marketing tool. 

0 Upvotes
MGross5
Member

How well does your website serve its visitors?

  • Provide them with free content (insights, podcasts, blogs) that is unique to our targeted industry
0 Upvotes
molayamkt
Member

How well does your website serve its visitors?

I guess that one of the most important things when we as a marketers decide to make an action plan with a website is the UX & UI. For Example: Here in Colombia, the thing that give the first place to RAPPI is because its untuitive design that lead their users finds what they need quickly. Coming back to the first line: First impression is the key to build a successful brand. 

0 Upvotes
ApoZadeh
Member

How well does your website serve its visitors?

 

 

Im currently helping few clients with their website deseign. Since its a remote business an emphasis should be put on : to the point, simple, modern, intimate, personal (boutique business). 

 

What do visitors hire the website to do? 

-Find out if its a suitable solution to their needs (Case Studies)

-Since its animation and VR related a presentation of such skill should be diplayed

-be able to tell if these guys know what their doing (design and messaging)

-guesstimate if this is a solution to their need ( which leads to contact sales reps) 

-Get in touch with sales reps for exploration call

-learn more about the business 

 

0 Upvotes
NWheel
Member

How well does your website serve its visitors?

Our current website offers potential clients a chance to learn about our primary services and connect with sales to engage in an online math review. We also provide support to existing customers with support through chatbot so they can ask a question.

0 Upvotes
MBuizon
Member

How well does your website serve its visitors?

It will have several different jobs

(Not yet published)

-it will serve as my bio/portfolio 

-it will have links to get access to events

-include a blog 

This is a good question, I am figuring out if I want to have two different websites or one that has several different jobs to it. 

 

0 Upvotes
Mothra
Member

How well does your website serve its visitors?

It's new, so we'll see. The site is really for me.  It serves as:

.My own content library/portfolio

.Demonstration of my digital marketing, content and web site skills

.A meta-brand experience

.Sandbox for ideas and conceptual designs

0 Upvotes
mariekamar
Participant

How well does your website serve its visitors?

The current website currently serves the role of sharing how our product can help our target audience, our offerings and a way for customers to connect with our sales rep. 

0 Upvotes
JBedoyaVillal
Member

How well does your website serve its visitors?

How well does your website serve its visitors?

- Provide regular problems and possible solutions

- Provide many views of the problem and their solutions

- Share information with basic facts, so your contenet becomes close to your customers.

0 Upvotes