Jul 11, 20211:54 PM - edited Aug 12, 20219:42 AM
How well does your website serve its visitors?
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
My website isn't providing anything at the moment. We are trying to get it up and running with all the content we need to have a successful sales presence. What we do is a personal and professional service for busy people. We help them accomplish tasks they normally do not have time for and we also provide physical products to help our customers with everyday tasks.
This is a great question to ask every month. I just popped open our website and feel it's doing a great job of solving the needs of the visitors. Usually, finding out more about programs and how to jump in without barriers. The user journey is top of mind.
Our website functions as an informational and tangible tool for our members to gain knowledge about expanding their brands, networking with individuals in their industries, and provides access to in person events and functions.
I am actually impressed what HubSpot CMS has to offer. I am working as a Sales & Marketing Professional in a comapny. The company's website was created a long time ago and only the content is being maintained from time to time. But realizing how important it is not to only update the content but stay active with or find your leads in the market it is important and easy to operate / manage your website on CMS these days. For sure, if I will run my business I will use smart strategy tools like HubSpot CMS a complete marketing tool.
I guess that one of the most important things when we as a marketers decide to make an action plan with a website is the UX & UI. For Example: Here in Colombia, the thing that give the first place to RAPPI is because its untuitive design that lead their users finds what they need quickly. Coming back to the first line: First impression is the key to build a successful brand.
Our current website offers potential clients a chance to learn about our primary services and connect with sales to engage in an online math review. We also provide support to existing customers with support through chatbot so they can ask a question.