moving blog from sub-domain to extensionSOLVE
Apr 9, 2018 5:40 AM
Our current blog blog.zogics.com is a HubSpot hosted blog. Our e-commerce site https://zogics.com/ is a BigCommerce site. We are in the process of a site redesign and are considering moving the blog (for seo purposes) to https://zogics.com/blog. This is a two part question:
1) can we move the current Hubpot blog from a subdomain to a file extension? what are the steps involved
2) any thoughts on the seo benefits of moving from sub.domain to extension, will we lose any seo value if we move?
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Apr 9, 2018 2:42 PM - edited Apr 11, 2018 8:40 AM
Hi @zogics As it turns out, Hubspot content can only live on subdomains. It's not possible to connect your blog to the top-level (or apex) domain ie: mysite.com/blog
You can designate a blog to live at the root of a subdomain ie: blog.mysite.com or the content can live in a sub-directory of a subdomain ie: blog.mysite.com/blog
As far as SEO value, you can find plenty of resources that discuss the differences between subdomain and subdirecty publishing, but I've found the differences to be minimal at best. Better to concentrate on quality of content and building an array of back links, than spending time on the blog's location. Former HubSpotter Matt Barby has some great SEO tips here.
Tagging HubSpot Partner @Phil_Vallender . Any other advice?
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Apr 10, 2018 3:22 PM
Just commenting since @edjusten asked me to. He is, of course, correct:
- HubSpot's web content tools (webpages, landing pages and blogs) can only exist at subdomains. www is a subdomain, the one intended for website use. HubSpot can't host anything at the apex domain, without the www.
- If your website is hosted on another platform, HubSpot content cannot exist at a subfolder of it, since the subdomain is under the control of the other system
However, I also agree with @benvanlooy, that how you have it now is not at all bad. The supposed gains of having your blog content on the very same domain as your website are only thought to be slight and are, I believe, far outweighed by good internal SEO on your blog and by blogging on the best tool for the job.
Hope this helps.