Since its recomended not to use Anchors in an Email. How to I create something similar to enable readers of say a newletter email to navigate down to various sections??
Q: How to I create something similar to anchors that will enable readers of an email to navigate down to various sections?
Short A: n/a
Longer A:
Considering that click through rate (CTR) is arguably THE single most important and reliable measurement of email engagement, interfering with that KPI by introducing nonsense links into the equation is a bad email idea. (not recommended)
Not to mention the skewed stats reporting and inconsistent results across email clients.
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lets pretend I know nothing about html, SEO's, web marketing, and all that web language stuff. I am a construction guy building a newletter. my guidance is to have links at the top to take you to sections within the newsletter. How do I do that without anchors in hubspot?
@Mboyer not every email client is going to support anchor functionality (~60%). That might be why it was suggested to avoid them. I think you'll find you get a mixed bag in terms of them working properly or not. On an iPhone I believe you might need to click twice for the scroll to work properly.
You might consider placing less weight on featuring a ton of content in your email and instead opt for designing a shorter note, linking out to a long form blog post or interior page with the full details. This sort of mirrors what I think @MFrankJohnson was driving at. Also, it lets your content do double duty with minimal effort.
Side note; I beleive you can setup anchors pretty easily in HubSpot's email tool with very little HTML messing around.