Pillar Pages: Landing Page, Web Page, or Blog Post

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Occasional Contributor

Should a pillar page be written as a landing page, a web page, or a blog post?

 

 

Best Regards,

 

Bruce

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Q: Should a pillar page be written as a landing page, a web page, or a blog post??

 

Short A: Pillar pages may come in all three flavors (see examples).

 

Longer A:

 

hubspots-multiple-topic-cluster-blog-infrastructure.pngHubspot's Multiple Topic Cluster Blog Infrastructure

 

HubSpot's Amanda Zantal-Wiener released an excellent blog post (July 5th) with a few examples that answer your question directly. It's entitled, 7 Pillar Page Examples to Get You Started With Your Own - (with example pillar pages)

 

Notice the simple, human and SEO-friendly URL structure - (blog.hubspot.com/marketing/pillar-page-examples)!


PILLAR PAGE EXAMPLES
Instagram Marketing - (webpage pillar page example)

The Ultimate Guide to the Best Productivity Apps - (blog post pillar page example)

UX Design And Content Strategy: The Project Guide - (landing page pillar page example)

 

Finally, here are a couple great resources to help gain insight on what pillar pages are and how to set them up.

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
- Understand pillar pages, topic clusters, and subtopics
 

Help answer your question? If so, remember to accept this 'solution'.

 

Best,
Frank

 


hubspot-solutions-signature-mfrankjohnson-v03.png

www.MFrankJohnson.com

3 Replies
Regular Contributor

HI,

 

This need to be a website page not landing or not blog page.

 

Thanks

Ab

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0 Upvotes
Highlighted
Community Thought Leader

_hubspot-button-accept-as-solution-gif-v00.gif

Q: Should a pillar page be written as a landing page, a web page, or a blog post??

 

Short A: Pillar pages may come in all three flavors (see examples).

 

Longer A:

 

hubspots-multiple-topic-cluster-blog-infrastructure.pngHubspot's Multiple Topic Cluster Blog Infrastructure

 

HubSpot's Amanda Zantal-Wiener released an excellent blog post (July 5th) with a few examples that answer your question directly. It's entitled, 7 Pillar Page Examples to Get You Started With Your Own - (with example pillar pages)

 

Notice the simple, human and SEO-friendly URL structure - (blog.hubspot.com/marketing/pillar-page-examples)!


PILLAR PAGE EXAMPLES
Instagram Marketing - (webpage pillar page example)

The Ultimate Guide to the Best Productivity Apps - (blog post pillar page example)

UX Design And Content Strategy: The Project Guide - (landing page pillar page example)

 

Finally, here are a couple great resources to help gain insight on what pillar pages are and how to set them up.

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
- Understand pillar pages, topic clusters, and subtopics
 

Help answer your question? If so, remember to accept this 'solution'.

 

Best,
Frank

 


hubspot-solutions-signature-mfrankjohnson-v03.png

www.MFrankJohnson.com

Occasional Contributor

Great question and a great answer from @MFrankJohnson.  I have been working through this same discussion in my head.

 

Thank you both!