How to Remove PII from Google Analytics in Hubspot landing pages

[vladbesson]

Hi!
How to prevent passing over PII data (email addresses) into Google Analytics from the Hubspot landing page URLs?

[piersg · Accepted solution]

You can do this in GA: Under Admin > View Settings > Exclude Query Parameters, list the query parameters that you want to exclude from your page paths i.e. "email" in your case.

Or, to prevent the PII from being sent to GA in the first place, you can configure your GTM (if you're using that) to not pass them to GA in the first place. More info here.

[vladbesson]

Thanks!