How is Bounce rate calculate?

[jpsanchez]

Hi , 

I´m just checking data from one of our clients and i can´t understand how bounce rate is calculate. Does anyone have the formula in order to check it?

Thanks

FYI Real Example of one page in one month

Raw Views 49 - Entrances 18 - TIme per pageview 48,71 Page Bounce Rate 100%.- Exit per Pageview 75,16 - CTA Views 94 .- CTA rate 0.

[jennysowyrda · Accepted solution]

Hi @jpsanchez, 

The bounce rate is the "Number of sessions with exactly one analytics event / total sessions." (as defined in this help article). 

For more information on the bounce rate, I wanted to share these resources: 

https://blog.hubspot.com/marketing/what-is-bounce-rate-fix

https://blog.hubspot.com/customers/new-hubspot-traffic-analytics

Thank you,
Jenny