A/B Test attribution

[wmflan39]

I've started an A/B test on my home page

• A-version displays links to features and conversison channel links
• B-version displays only conversion channel links

These conversion paths have selection pages prior to the converting landing pages (ex: select food type > select meat > select beef), so visitors to the home page do not necessarily click directly to the landing page, so I cannot pass the version info directly into the forms from my CTAs.

How can I associate the new contact with the test version they experienced a few pages prior?

[FarioConsulting · Accepted solution]

Hi William,

You could append a URL parameter to track which version of your home page they encountered during their initial visit. For example, you could use ?v=1 for Version A and ?v=2 for Version B. This way, even though visitors go through multiple steps before converting, you'll still be able to trace back to the correct test variant

[kennedyp]

Hey @wmflan39! Thanks for this question. 

This Idea notes a similar issue that could be resolved if custom event tracking were more customizable. That said, I also found this thread where @louischausse suggested using A/B tests at a CTA level instead of the page level. Depending on how those selection pages are linked, maybe you could explore this option. 

I'd also like to invite @aviafriat26 and @Josh to provide any tips or tricks they may have for tracking A/B versions when the conversion does not occur on that page directly. Thanks y'all!

Best, 
Kennedy