New from Breeze Intelligence: Qualify Faster, Update Automatically, Spot Buyers Earlier

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In today's fast-paced business environment, staying ahead requires tools that not only keep pace but actively propel you forward. As someone looking to drive transformative growth and push your team to innovate and improve, you need solutions that eliminate unnecessary complexity and inefficiency while providing a unified view of your customers.

That's why we're thrilled to introduce three powerful new Breeze Intelligence features that launched at the Spring Spotlight on April 10: smart properties, conversational enrichment, and research intent.

Let's dive into how these features can transform your business operations.

Smart Properties: Customize Your Data Intelligence

Smart properties gives you the power to create custom AI-powered properties that automatically gather specific information about companies for your specific business needs, empowering your teams to qualify prospects faster and more accurately.

The Value:

• Qualify prospects faster and more accurately with custom data points tailored to your business
• Target and customize outreach via your website and email marketing
• Use smart properties in workflows, lists, and reports just like any other property
• Create a unified customer view with exactly the data points you need

Use Cases:

• Qualifying prospects based on custom criteria (e.g., "Does this company sell shoes online?")
• Geographic targeting (e.g., "Does this company have offices in Latin America?")
• Identifying partnership opportunities (e.g., "Does this company have tech partnerships with specific vendors?")

How It Works:

Create a new property, from the companies index page add a column and select "Add Smart Fill," and enter your specific question prompt. AI will search the web and existing CRM data to populate these fields automatically. You can run smart properties on multiple records at once from the company index page.

Smart properties is now in public beta. You can opt into the beta within the product updates section of your portal, and learn more in this knowledge base article.

Conversational Enrichment: Your Self-Healing CRM

Conversational enrichment helps create a "self-healing CRM" by automatically extracting and updating valuable contact information from unstructured data in everyday email communications.

The Value:

• Reduce manual data entry while improving data accuracy
• Passively update and expand CRM records in the background
• Address data decay issues that plague CRMs without additional effort
• Ensure customer information remains fresh and accurate

Use Cases:

• Email Contact Enrichment: Automatically update contact properties from email signatures
• Returning to Office Date Detection: Identify when contacts will return from being out of office
• New Contact Extraction: Create new contact records for people mentioned in out-of-office emails
• Job Change Detection: Flag when contacts have left a company to maintain relationships

How It Works:

Enable these features in Settings > Data Management > Data Enrichment > Tools. You can choose any combination of the four conversational enrichment capabilities. Once activated, the system works in the background, continuously improving your data quality without any manual effort from your team.

Conversational enrichment is now in public beta. You can opt into the beta within the product updates section of your portal, and learn more in this knowledge base article.

Research Intent: Identify Prospects Earlier Than Ever

While HubSpot's existing visitor intent identifies companies showing interest by visiting your website (consideration phase), research intent identifies companies researching relevant topics online before they ever reach your site (awareness phase).

The Value:

• Identify potential customers earlier in their buying journey, often before competitors
• Leverage HubSpot's massive intent ecosystem of 250,000 opted-in websites
• Expand your total addressable market and create new pipeline opportunities
• Engage prospects with relevant messaging aligned to their research interests

Use Cases:

• Engaging accounts earlier in their buying cycles
• Identifying prospects actively researching solutions to problems your company solves
• Targeting companies that are shopping around but haven't found your website yet
• Cross-referencing research intent with visitor intent for highest-priority prospects
• Creating automated workflows to add researching companies to marketing campaigns

How It Works:

Go to the buyer intent page and click the "Research" tab. Add topics directly (here or in the configuration tab) or let the system analyze your website content to suggest relevant topics. You can track up to 20 topics per portal. Filter results by research level, visitor intent crossover, target market, and other criteria to find the most promising opportunities. Then add these companies to your CRM, enroll them in workflows, or take other actions.

Research intent is now in public beta. You can opt into the beta within the product updates section of your portal, and learn more about how to configure research intent in this knowledge base article and how to use it in this knowledge base article.

Transform Your Growth Strategy Today

These three new Breeze Intelligence features represent a significant leap forward in how you can leverage AI to drive growth. Together, they provide the unified customer data, efficiency tools, and market intelligence you need to accelerate growth and stay ahead of the competition.

➡️ We're excited to dive deeper into these features with you! Join us for an Ask Me Anything session hosted on the HubSpot Community from June 16-20, where our product experts will answer your questions about these new Breeze Intelligence capabilities. ⬅️

What feature are you most excited to implement in your business?

Let us know in the comments below, and let's start a conversation about how these tools can transform your growth strategy. ⬇️