by:
lisaedwards
.png "HubSpot Employee")
What are HubSpot Credits?
HubSpot Credits are your gateway to accessing premium features that can transform how you grow your business with AI. HubSpot Credits are an evolution of the credits based model launched with Breeze Intelligence (HubSpot’s data enrichment and buyer intent features) last year at INBOUND 2024. Think of them as a flexible currency that allows you to tap into powerful capabilities exactly when you need them most.
The most exciting news? Breeze Customer Agent is now available to all Professional and Enterprise tiers across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub through HubSpot Credits. This game-changing AI-powered team member works alongside your team to handle routine tasks, answer customer questions, and provide personalized support at scale. In fact, as of today thousands of Service Hub customers are using it to resolve over 50% of support conversations. For leaders who need to do more with less, Customer Agent is the ultimate efficiency multiplier.
And here's more great news: all HubSpot customers on our latest pricing model will receive included credits each month at no additional cost. Customers who are not on our latest pricing model will receive those included credits upon migration
The number of credits you receive depends on your highest-level product edition:
|
Highest-Level Product Edition |
Free Included HubSpot Credits |
|
Starter |
500 |
|
Professional |
3,000 |
|
Enterprise |
5,000 |
Let's explore what you can do with these credits and how they can help drive growth for your business.
What Can I Do With HubSpot Credits?
Your HubSpot subscription level determines which premium features you can access with HubSpot Credits. Here's a breakdown of what's available based on your highest-level product.
Starter and Above Customers
At the Starter level and above, you can use your credits for three powerful features: smart properties, data enrichment, and buyer intent. Each of these features provides valuable insights that can transform your marketing, operations, sales, and success efforts.
Smart Properties
Smart properties gives you the power to create custom AI-powered properties that automatically gather specific information about companies for your specific business needs, empowering your teams to qualify prospects faster and more accurately.
With smart properties, you can:
- Qualify prospects based on custom criteria (e.g., "Does this company sell shoes online?")
- Target marketing or sales by geography (e.g., "Does this company have offices in Latin America?")
- Identifying partnership opportunities (e.g., "Does this company have tech partnerships with specific vendors?")
- Use smart properties in workflows, lists, and reports just like any other property
- Create a unified customer view with exactly the data points you need
- …and much more
Learn how to get started with smart properties here, or create your first smart property either in your company property settings or your company's index page.
Data Enrichment
Data enrichment automatically (or manually if you prefer) fills in missing information about your contacts and companies, giving you a more complete picture of your audience without manual research. Plus, conversational enrichment automatically extracts and updates valuable contact information from everyday email communications, creating a CRM that maintains itself.
With data enrichment, you can:
- Enhance contact records with professional details like job roles, employer, and social media links
- Complete company information with info like annual revenue, industry, employee range, address, and social media links
- Keep your CRM data fresh with automatic updates from unstructured email data like email contact enrichment, return to office date detection, new contact extraction, and job change detection
- Target and personalize marketing or sales communications and make more informed decisions based on comprehensive customer profiles
- …and more
Learn how to get started with data enrichment here, or turn on or adjust your data enrichment settings here.
Buyer Intent
Identify what high-fit accounts are researching topics relevant to your business or visiting and showing intent on your website. Focus your efforts on the warmest leads by discovering companies that are showing purchase signals.
With buyer intent, you can:
- Engage with accounts earlier in their buying journey
- Prioritize outreach to prospects demonstrating high interest
- See which topics potential customers are researching
- Cross-reference research intent with visitor intent for highest-priority prospects
- Craft more relevant, timely messaging based on prospect interests
- Create automated workflows to add researching companies to marketing campaigns
- …and more
Learn how to get started with visitor intent here, how to get started with research intent here, or start configuring your buyer intent settings here.
All Starter customers now have access to 500 included monthly credits. To learn more about how smart properties, data enrichment, and buyer intent consumes credits or how to purchase additional credits, check out this pricing page.
Professional and Enterprise Customers
For Professional and Enterprise customers, all the above features are available—plus you gain access to the powerful Breeze Customer Agent.
Customer Agent
Customer Agent is your AI-powered team member that helps deliver exceptional customer experiences at scale. Based on your inputs, it can seamlessly integrate with your existing systems and knowledge base to provide accurate, consistent responses across channels.
With Customer Agent, you can:
- Automate responses to common customer inquiries
- Provide 24/7 support without expanding your team
- Free up your human agents to handle more complex issues
- Improve response times and customer satisfaction
- Scale support operations without proportionally increasing costs
- Answer prospect questions about pricing, trials, and subscriptions
- Direct prospects to relevant marketing content, like blogs, webinars, and newsletters
Customer Agent learns from your knowledge base, website content, and internal documentation to provide accurate, helpful responses that align with your brand voice. It can handle routine queries while seamlessly escalating complex issues to your human team members.
Customer Agent doesn't just save your team valuable time—it transforms how you engage with prospects and customers by delivering consistent, accurate responses across all touchpoints.
Breeze Customer Agent is your 24/7 AI team member that autonomously handles complete customer conversations across marketing, sales, and service. Drawing from your knowledge base, website, and other content sources, it can provide accurate, personalized responses from your inputs that reflect your brand voice. Whether answering prospect questions, explaining product details, or resolving support issues, Customer Agent delivers immediate assistance across all channels, freeing your team to focus on higher-value work while maintaining the personalized touch your customers expect.
Let’s see what some customers have to say:
"Breeze Customer Agent has improved our customer service by handling 60-70% of inquiries automatically. This time-saving solution was remarkably easy to set up and has freed our team to focus on sales and marketing efforts." -- Andrew Downing, Director of Business Development, Camp Network.
“It helps us convert faster. The faster we can provide accurate information, the more likely they are to become customers.” -- Chris Patullo, Founder & CEO, Football Play Card
“The agent makes people feel welcome by responding right away, and even when it can't, customers are greeted with a friendly 'hello' and feel heard. Often the agent solves the problem on the spot.” -- Max Bolten, Head of Marketing, Stübben
“We lowered support tickets by 77% and improved conversion rate through 24-hour support. It’s a key tool for revenue and satisfaction” -- Pietro Ripanti, CMO, Nutribees.
Learn how to get started with customer agent here, or turn on your customer agent here.
All Professional customers now have access to 3,000 included monthly credits, and all Enterprise customers now have access to 5,000 included monthly credits. To learn more about how Customer Agent consumes credits or how to purchase additional credits, check out this pricing page.
Free HubSpot Users
While free users don't have access to HubSpot Credits, upgrading to a Starter subscription of any HubSpot product is an affordable way to unlock these powerful capabilities. With Starter, you'll immediately gain access to 500 included monthly credits that can be used for smart properties, data enrichment, and buyer intent.
Ready to get started? Upgrade to HubSpot’s Starter Customer Platform today.
Transitioning Breeze Intelligence Credits
If you've been using Breeze Intelligence credits you'll be pleased to know that HubSpot is streamlining the experience by transitioning your Breeze Intelligence credits to the unified HubSpot Credits system. You can learn everything you need to know about the automatic update (that’s right - no action needed from you) in this knowledge base article.
Get Started With HubSpot Credits Today
By including HubSpot Credits at no additional cost for customers on the Seats model, HubSpot is providing you an incredible opportunity to enhance your growth strategy without additional investment. By leveraging Customer Agent, smart properties, data enrichment, and buyer intent, you can:
- Drive efficiency by automating routine tasks and customer interactions
- Make more informed decisions based on complete, accurate data
- Focus your sales efforts on prospects most likely to convert
- Scale your customer support capabilities without expanding headcount
- Create more personalized experiences throughout the customer journey
In today's competitive environment where you're expected to deliver more results with constrained resources, HubSpot’s AI-powered features provide the leverage you need to break through growth plateaus and accelerate your business.
As a paid HubSpot customer, these included credits are already available in your portal at no additional cost, waiting to be put to work. Each month, you'll receive a fresh allotment of credits to continue powering your growth initiatives. And of course, you can always purchase additional credits as needed.
Don't leave this value on the table—start using your HubSpot Credits today and discover how these powerful tools can help you achieve your growth goals more efficiently and effectively.
Questions?
Join us for two different “Ask Me Anything” sessions coming up this June where product experts will answer any questions about HubSpot Credits, Customer Agent, and the Smart Properties, Enrichment, and Intent features from Breeze Intelligence:
- June 2 - June 5: HubSpot Credits and Customer Agent AMA
- June 16 - June 20: Breeze Intelligence AMA
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