workflow based on blog behaviorSOLVE
Jun 29, 2020 4:24 PM
We have a user that has requested the following and I am struggling with finding a solution.
The user would like to automatically email to contacts based on a property that is a checkbox field called, "Contact gone cold?". Within this email, the user would like for Hubspot to pull the most up to date blog posts with a specific tag from the WP site so that each month, the emails contain different but relevant posts for that tag.
The problem is that the blog posts are made directly into the wordpress site not in HS.
So my question is can we use a specific plugin that will integrate with HS to look at the tag of a post and then send an email based on the tagged post to resurface a cold lead into a campaign based on their latest blog read/opened/commented on in an email template?
Kind of a tough one for me to even explain!!!!
Would love your ideas and thoughts if you have them.
Solved! Go to Solution.
Jun 30, 2020 6:41 PM
This is a pretty straightforward solution. Within Hubspot you can send RSS emails to pull the blog posts from the Wordpress site. Using that, it's just a matter of grabbing the feed ( WP Feed Doc ) and adding it to the email. Then choose your recipients using an active list, schedule it monthly and you are set.
Jul 2, 2020 2:58 PM
The instructions for setting up an RSS email can be found here: https://knowledge.hubspot.com/cos-blog/set-up-an-rss-to-email-blog-subscription-for-an-external-blog
Unfortunately, the only other path I would know to go down in this instance is to utilize the API to trigger an email send on the events that you mentioned, and while that is possible and may fit more custom into the solution, it is also much more involved to setup as opposed to the RSS email.