benefits of hosting blog and landing pages on hubspot over wordpress

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elcapitan
Participant

I see that in the setup of hubspot, there's an option to add sub-domains for blog and landing pages. What is the benefit of creating a sub-domain and pointing it at a blog and/or landing pages hosted by hubspot? 

Is there any extra dagta hubspot provides when it's hosted on it? 

 

 

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Phil_Vallender
Solution
Most Valuable Member | Elite Partner

Hi @elcapitan 

 

Late response, but, in case it helps others that find this post:

 

If you host your landing pages and blog posts on a website built in wordpress and hosted at your main domain then you can't use HubSpot's landing page creation of blogging tools to publish that content (unless you upgrade enterprise and use reverse proxy).

 

You can continue to track visitors to those pages and embed HubSpot CTAs and forms in them in order to convert leads - but you many not get fully analytic visibility over their journey and you may have to create more CTAs and forms that you would have to were you hosting in HubSpot. 

 

Fundamentally, if you want to have a website in WordPress and use HubSpot's blogging and landing page tools at the same time  then you have to have those two things hosted on different subdomains. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

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Phil_Vallender
Most Valuable Member | Elite Partner

Hi @elcapitan 

 

This may have improved somewhat recently, but in the past you got the most complete customer journey analytics if you hosted blog posts and landing pages on the platform. Forms and CTAs embedded in platforms didn't report back with full granularity. 

 

There is also the CDN, SSL, image optimisaiton and other speed/security/reliability features that are built in - although these can be replicated in WordPress environment with some effort.

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
elcapitan
Participant

thanks Phil, 

 

I'm curious from the setup perspective, is it better to create a subdomain for blogs and landing pages? Not quite sure I understand why that's needed. 

 

Adrian

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Phil_Vallender
Most Valuable Member | Elite Partner

Hi @elcapitan 

 

Better than what alternative? 

Phil Vallender | Inbound marketing for B2B technology companies
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elcapitan
Participant

Hi Phil, 

Apologies on the late response. 

The alternative is to host both the blog and landing pages on say, a wordpress site. 

What I'm trying to gather information on is why it's better to have a subdomain for blogs and landing pages hosted at hubspot vs. just having a site with /blog or /landing_page1 etc. 

I'm not sure if I'm making my question clear. I'd like to understand the goal of setting up subdomains and hosting with hubspot, vs. simply hosting on a wordpress site. 

Hope that makes sense, 

Adrian

 

Phil_Vallender
Solution
Most Valuable Member | Elite Partner

Hi @elcapitan 

 

Late response, but, in case it helps others that find this post:

 

If you host your landing pages and blog posts on a website built in wordpress and hosted at your main domain then you can't use HubSpot's landing page creation of blogging tools to publish that content (unless you upgrade enterprise and use reverse proxy).

 

You can continue to track visitors to those pages and embed HubSpot CTAs and forms in them in order to convert leads - but you many not get fully analytic visibility over their journey and you may have to create more CTAs and forms that you would have to were you hosting in HubSpot. 

 

Fundamentally, if you want to have a website in WordPress and use HubSpot's blogging and landing page tools at the same time  then you have to have those two things hosted on different subdomains. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

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olimottola
Contributor

@Phil_Vallender wrote:

 

If you host your landing pages and blog posts on a website built in wordpress and hosted at your main domain then you can't use HubSpot's landing page creation of blogging tools to publish that content (unless you upgrade enterprise and use reverse proxy).


Hi Phil, can you expand on this?
Are you saying that if we upgrade Hubspot to enterprise level we are able to publish landing pages or blog posts using through hubspot while still having a website being hosted on wordpress?
Also, when you say Hubspot enterprise, do you mean CMS enterprise or Marketing Enterprise?

 

Thanks!

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