Website refinement and content developmentSOLVE
May 14, 2020 8:15 AM
I just built a homepage for my company pūr form (www.purformbrooklyn.com). After reviewing many articles/blog posts on "Homepage Best Practices" in the Hubspot realm, I come to find that my site is rather lacking. And on top of that, I'm trying to integrate my content strategy for my Blog Post that will be based on the education of potential clients on the foundation/components of my intellectual property. Any suggestions or direction would be much appreciated!
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May 18, 2020 6:49 AM
Hi Doug @Cooper1,
That's a pretty minimalist homepage at this point! I'd definitely agree you need a lot more information on your site! I'd start this offline, with a big piece of paper and just brainstorm out what information your customers and potential new customers would need to know.
Look at competitors (from anywhere in the world) for inspiration.
Once you've got all that, you can begin to organise how your site will look, maybe you'll have sections like:
- Home Page
- About Us
- Our Platform
Those are just examples. But again, look at some competitors. Then you work out what you want to go in each section, so you have a rough information architecture.
From that, you can design how the site will look and function (UI/UX design) and then think about how it will be built - I see it's on WordPress at this point, so you'll probably be looking at buying a theme that incorporates a page builder and either building it yourself or paying a developer to do it.
Then you can start adding content - like the blog you mentioned before.
For all of this you'll want to decide which bits you want to do yourself and which you want to get help from outside with. You may rather pay someone to setup and configure a WP theme and hosting rather than spend hours and hours of your own time working it out. Or you may be time-rich and fancy the challenge, in which case you can try and do a lot of this yourself.
And accept that this is an iterative process, you don't have to do everything at once - you can build as you go adding new sections and content.
Hope that helps a little.
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