Videos in blogs - upload file or embed YouTube video? Which is better for SEO?SOLVE
Sep 13, 2018 4:29 PM
My company recently started a YouTube channel for our current and prospective clients. The subject of these videos are great for adding to existing and future blogs when the subject is mentioned. I post on all of our social media channels when a new video is uploaded, and link the post to the YouTube video.
My question is, what is better for SEO when adding the videos to the blogs - uploading the actual video file to my blog, or embeding our YouTube link?
Thanks for the help,
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Sep 13, 2018 7:04 PM - edited Sep 14, 2018 2:46 PM
Q: YouTube or 'MeTube'?
It's rarely (with emphasis) a good idea to upload videos to your own website.
Without getting all geeky, it really comes down to who will provide a better video viewing experience for your video viewers -- you or one of the many video hosting providers (including HubSpot as part of their native Vidyard video integration beginning 5-Sep-2018). SEO sorta takes a back seat in this case.
WHY you're publishing video is probably a better place to start the conversation before getting too deep into SEO-talk. Also good to keep in mind that there are MANY reasons marketers are willing to pay good money to host video content using services like Wistia despite being able to do so on YouTube for free. Some of those reasons are SEO-related and some (many) are not.
Again, your reason(s) for publishing video, the types of video you publish, your budget, and many other factors come into play when deciding where to do your hosting. But first and foremost is the viewing experience for your viewers. If that su(ks, nothing else matters.
YouTube vs MeTube = A Big Conversation
Can't wait to see what we can help you build on HubSpot next.
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