Using main domain URL for HubSpot landing pages

[KClark3]

We want to utilize HubSpot landing pages but also use our main website URL for these vs. a subdomain. In other words, instead of content.XYZ.com/SLUG, we would like it to be XYZ.com/SLUG. Is this possible, or are we better off building the landing page in Wordpress?

Thanks!

[GeorgeBThomas · Accepted solution]

@KClark3, 

If you use your main domain, your main website will disappear. 

If your entire site was on HubSpot CMS, this would not be an issue.

I'm curious as to why not use a subdomain for your landing page?

In all the onboardings I've done we talk about the three main HubSpot tools that use subdomains.

I've got a video that explains how and why all about it.

I'm all ears to why nor subdomain so I might be able to help more.

[KClark3]

Thanks, George. That is helpful.

From a lead generation and conversion optimzation perspective, I agree with you that using HubSpot landing pages is best practice. We are working with a client on an inbound campaign promoting a whitepaper download (using a HubSpot landing page). Howeverr, there are other parties at the table that also want to use components of the whitepaper and optimize for SEO / drive organic traffic to the main website (on WordPress). That is where my question came in. We restrategized, and I think we've come up with a solution that can achieve both goals while still utilizing HubSpot as our landing page for the lead gen portion.

[GeorgeBThomas]

My mind goes to pillar pages with lead conversion tendencies. 😁

[KClark3]

Yup, that's what we're hoping to build towards! Thanks for you help and feedback.