We want to utilize HubSpot landing pages but also use our main website URL for these vs. a subdomain. In other words, instead of content.XYZ.com/SLUG, we would like it to be XYZ.com/SLUG. Is this possible, or are we better off building the landing page in Wordpress?
From a lead generation and conversion optimzation perspective, I agree with you that using HubSpot landing pages is best practice. We are working with a client on an inbound campaign promoting a whitepaper download (using a HubSpot landing page). Howeverr, there are other parties at the table that also want to use components of the whitepaper and optimize for SEO / drive organic traffic to the main website (on WordPress). That is where my question came in. We restrategized, and I think we've come up with a solution that can achieve both goals while still utilizing HubSpot as our landing page for the lead gen portion.