Unpublishing Weak Posts and Repurposing Strong OnesSOLVE
Oct 21, 2019 9:42 AM
I'm sure this question is brought up often, but I think it's something that can still cause some uncertainty. Our company has been blogging for a few years now, and we've recently gone back and unpublished some outdated, underperforming posts. This was believed to be a helpful SEO strategy since it removes unengaging posts from our blog. However, since doing so a few months back, nothing seems to have changed for our website traffic. We are still receiving almost no organic traffic to our blogs.
My question is, has anyone seen measurable benefits to unpublishing underperforming content in their blog?
Additionally, for those who repurpose or update old posts to make them stronger/more current, how often do you do so and has it seen any benefits as well? Do you typically rework older blogs more than producing brand new ones?
Any help is appreciated. Thank you!
Solved! Go to Solution.
Oct 23, 2019 2:17 AM
Hi @Phil_DM2 ,
Yeah, I think your idea for an extended blog post is great. You could link to other blog posts, content offers and other types of content (video's, presentations) within each part of the blog.
Here are some examples HubSpot gathered that could be inspiring for starting your own:
And here's a great article with some background info (but you probably have read this one already): https://blog.hubspot.com/marketing/content-marketing-strategy
Have fun creating yours!