La fonction de suggestion automatique permet d'affiner rapidement votre recherche en suggérant des correspondances possibles au fur et à mesure de la frappe.
Unleashing the Power of Personalization with HubSpot
Résolue
I'm thrilled to dive into the realm of personalization and its impact on marketing and customer experience. While HubSpot offers a wealth of personalization tools, I'm particularly interested in exploring innovative and unique ways to leverage personalization within the platform.
I'm seeking insights and inspiration from fellow HubSpot users who have discovered creative approaches to personalization. Whether it's through dynamic content, smart CTAs, personalized email campaigns, or other features, I want to hear about your success stories and the strategies you've employed to deliver exceptional personalized experiences.
Unleashing the Power of Personalization with HubSpot
Résolue
@dNoah2 one quick win is smart CTAs. I don't know if they're considered personalization by everyone, but here's my use case.
Any CTA I create, which I leave in various places like blog posts and service pages, lead to an offer. Many are top of the funnel offers. But what happens when the viewer has already interacted with this specific offer, or any TOFU offer? It's time for a MOFU move. So the CTA is a smart CTA that relies on lists, and offers the next step in their journey I've mapped out.
Another quick personalization win is a test we ran with our newsletter. I thought adding a first name to the subject line would make it feel personal. However, we learned that for us at least, that did not increase opens or clicks, so we dropped it. That's not a good way to personalize a newsletter for us.
So there's a coupe of ideas. Looking forward to what others share too!
Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!
Unleashing the Power of Personalization with HubSpot
Résolue
@danmoyle love the idea of serving MOFU content when someone has already interacted with the TOFU content - such a great way to keep leads moving through the conversion process!
If my reply answered your question please mark it as a solution to make it easier for others to find.