Ungated content on a landing pageSOLVE
Oct 11, 2019 4:20 PM - edited Oct 11, 2019 4:20 PM
My team created a good piece of content, it's a PDF, about 5 pages, and I'd like people to see it obviously.
I'm thinking about a landing page where people could actually read the WHOLE document, and just need to give their email address if they want to download it.
In our industry, people are getting super tired of being asked their info to be able to access documents.
So I'd like to avoid this frustration. Could anyone suggest a template that would allow me to do that, available on Hubspot marketplace? thank you!
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Oct 11, 2019 4:52 PM
Sounds more like you just need to place the non-PDF content directly on a page (i.e., blog, or LP) with a couple optional CTAs that say something like, "Download PDF Version". The optional CTAs would then lead to an LP for form completion.
- see [eBook] Perfecting HubSpot: One-to-One Email Templates
Oct 12, 2019 9:11 AM
There are few good pillar page layouts on the marketplace but none that combine all the elements that I think make an effective one as I descirbe here: Anatomy of an effective pillar page
Ideally you want to keep the layout simple, so that readability is high, and retain the images and illustrations from the PDF version. Crucially, you need to offer the optional download of the PDF for led gen purposes. This is where the avialble templates fall down. What you really want is a pop-up modal form, but linking a button to a standard landing page is a decent alternative.
You may find that this template gets you close to where you want to be: http://3pcreativegroup-1936983.hs-sites.com/mollison-pillar-page-template
If your designer can adapt their visuals to live on the pillar page, that's a great start. If you have a developer that can create a custom landing page template, even better.
Hope this helps.