I've implemented on our website UTMs which led to external/3rd party websites (e.g. eventbrite, GoToWebinar). The accounts of these websites (eventbrite, GoToWebinar) are linked with our Hubspot account.
To track the traffic on links on our website that linked to the above mentioned websites I set UTMs for theses links and implemented them behind the corresponding link button. After the campaign end I wanted to evaluate the traffic to these links and was wondering because I couldn't find any data in the Hubspot analyzis tools (either in the Campaign reporting nor in the Traffic analyzis). Our website was the only medium where people could reach via the UTM links the corresponding 3rd party website (there weren't a newsetter with the links or any social media promotion). I know that there were CTAs on the 3rd party website (because of the registrations there) and I'm wondering why I couldn't find any information about the traffic through these UTMs on our website.
I also differentiated between the UTM names (used source, medium and content/term). But I used for source and medium the same name "website". Could this be the issue?
Is there anyone who can help out with this issues?
Unfortunately, this still doesn't solve my problem. I can see the traffic on the webpage (on which I used the UTMs to the 3rd party website) but I would like to know how many people has clicked on these links. I used different UTMs and can't see any clickrate of them.