Seeking Input on Blog Content Restructuring

[MrCapp]

Hello,

We're looking for advice on restructuring our blog content. Here’s our current situation and the problem we’re trying to solve:

Current Setup

• Number of Blog Posts: ~450
• Number of Blogs: 5
• Tagging System: Tags are shared across all blogs, but only show posts within the specific blog they’re tagged in.

Goals

• Consolidate all content under one blog.
• Enable users to click a tag and see every post with that tag across all content.
• Present content with primary categories and secondary tags without using multiple blogs.

Considered Approaches

1. HubDB:

   • Thought of using HubDB to assign categories to each post within a single blog.
   • Concerns: This might go against the intended use of HubSpot blogs.

2. Options We Are Considering:

   Option 1: Use Tags as Categories

   • Implementation: Assign each post a primary tag (former individual blogs) as a category and use secondary tags for additional categorization.
   • Visual Difference: Style primary tags (categories) and secondary tags differently, but they function the same way.

   Option 2: Follow Owl Labs' Approach

   • Reference: Owl Labs appears to have a single blog with primary and secondary tags (they call primary tags “topics”).
   • Example URL: Owl Labs Blog
   • Query: Unsure how they get “topic” in their URLs as HubSpot typically uses “tag”. 
     https://resources.owllabs.com/blog/topic/distributed-teams

Option 3: Use Topic/Pillar Pages

Again, use a single blog and assign posts to a Topic and also use tags as per usual. Although, this seems like this might run against the way they were intended to be used. Could it work though?

Questions

• Which approach (Option 1, 2 or 3) is better for our goals?
• Are we complicating things by trying to consolidate into a single blog?
• Our content writers prefer a single blog to avoid siloing content that spans multiple topics.

Thank you for your time and input.

[DianaGomez]

Hi @CWatson12,

Thanks for reaching out to the Community!

Let's consult with some of our experts to see if they have any insights or suggestions they can share with you.

Hi @jeremymandle, @eburnaman, @ArtyCele - Do you have any suggestions for @CWatson12?

Thanks!

Diana