I've just created a language variant for a landing page I use for Google ads. I added the language switcher to the template and I can confirm the new language is defined in the HTML head (meta http-equiv="content-language" content="fr-fr"). Two questions:
1) Is there any other step I need to take to make sure the new language variant page will work properly?
2) Not sure I understood exactly how the language variant pages work: they are being automtically translated when they are displayed in the country where the language is spoken? Or should they always be displayed translated? Or something else?