Meta desc on Google

[Simoneponti89]

Hello,

I see that very often the meta desc we see in the google articles we write is different from the meta desc we write in the article editor.

It seems that Google randomly takes phrases within articles as meta desc.

What is the reason for this?

King regards,

Simone

[karstenkoehler · Accepted solution]

Hi @Simoneponti89,

Google sometimes displays a different meta description than the one you've written for a few reasons.

First of all, Google aims to provide the most relevant information to users. If it determines that a specific snippet from the article better matches the user's search query, it will display that snippet instead of the provided meta description.

Next, if the meta description is too short, not descriptive enough, or doesn't effectively summarize the content, Google might choose a more suitable piece of text from the article.

Also, if multiple pages on your site have similar or identical meta descriptions, Google might ignore them and pull a more unique snippet from the content to differentiate the pages.

Lastly, on some dynamic pages, meta descriptions might not be correctly implemented or might not update as expected, leading Google to select content from the page itself.

Hope this helps!