Landing or website page for webinar on-demand

[the_emily_b]

Wondering what the best pratice is for hosting an on-demand webinar page after the live webinar. Should I just swap out the form on the existing landing page (that was used for the live webinar registration) or should I build a new website page?

[MFrankJohnson · Accepted solution]

Q: Wondering what the best pratice is for hosting an on-demand webinar page after the live webinar. Should I just swap out the form on the existing landing page (that was used for the live webinar registration) or should I build a new website page??

Short A: Best practice is to unpublish unused LPs/URLs with a 301 redirect after the appropriate timeframe and archive the LP in HubSpot (do not delete).

Longer A:

Totally your call, but if you "swap out the form on the existing LP (that was used for the live webinar registration)" your stats for both will be combined for that single page. As a result, you'll have to manually separate the stats if you ever need to look at conversions that lead up to the actual event. (good stuff to track)

Also, if you build a new page with the on-demand webinar, you could repurpose the live webinar LP as a gate for the new on-demand content. That way, you can still capture leads will minimal added work. (your goal?)

Hope that helps.

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Best,
Frank

Chief HubSpot Consultant

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MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

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