Hubspot CTA on external Website

[hingston]

Hi, 

we are currently setting up a new website in sitecore. From there, we will connect Hubspot Landingpages. I am just wondering whether its  best to embed Hubspot CTAs on the external Website to link to the Landingpages.

What are the advantages/disadvantages of embedding the hubspot CTAs in this website instead of using "normal" ctas of the external website?

Thanks for your advice

Tina

[Phil_Vallender · Accepted solution]

Hi @hingston 

The benefit of embedding HubSpot CTAs on your Sitecore pages should be perofmance data inside HubSpot. You will have to test as some CMS/themes can alter CTA embed code breaking the tracking function. You should also test how data is reported in HubSpot as using CTAs on non-HubSpot pages may require a change in the way you create and use them to get the data you need/want back in HubSpot. 

Useful articles:

• Embed calls-to-action (CTA) on your external site 
• Calls-to-action (CTAs) | Frequently Asked Questions 

Hope this helps.